SeekShine

Our Story

Zhizhong Zhu created SeekShine for his sister, who loves makeup but struggles with eyeshadows that crease, nail polish that chips, and colors that don't show up on her skin tone. She wanted to play with color without looking like she was trying too hard.

The 12-color eyeshadow palette has both matte and shimmer shades, highly pigmented but blendable. The nail polish is quick-drying, gel-like, and doesn't require a UV lamp. The name says it: seek your own shine, on your own terms.

Every SeekShine product is dermatologist-tested, cruelty-free, and formulated for all skin tones. Beauty should feel like self-expression, not a performance.

Our Promise

• Highly pigmented but blendable — buildable from subtle to bold
• Quick-dry gel nail polish — no UV lamp needed
• Dermatologist-tested, cruelty-free, all skin tones

Brand Founder: ZHIZHONG ZHU

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