CubeCute

Our Story

Tianyu Ma has been collecting notebooks since he was 10 years old — he currently has over 200 in a bookshelf by his desk. The idea for CubeCute came from a frustration: beautiful notebooks were either flimsy (the ink bled through) or overpriced (a fancy notebook shouldn't cost more than your lunch).

CubeCute started with one notebook: an A5 hardcover with 160 pages of 100gsm paper — thick enough for fountain pens, smooth enough for ballpoints, and priced to feel like a tool rather than a treasure. "Cube" for its compact shape, "Cute" for the little details: the elastic closure, the ribbon bookmark, the inner pocket for receipts.

The pen line came next: customers asked for pens that didn't skip, leak, or run out mid-sentence. Our 10-pack click pens write as smoothly as pens costing 10x more.

Our Promise

• 100gsm thick paper — no ink bleed, no show-through
• Durable hardcover with elastic closure
• Smooth-writing pens that last through every page

Brand Founder: TIANYU MA

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