AUKOO

Our Story

Wangsheng Kong believes confidence starts with how you feel in your own skin. AUKOO was created as the beauty arm of his product family — sharing the same engineering rigor but applied to the world of color and fragrance.

The name combines "awe" and "koo" (from "cool") — a reminder that beauty should make you stop and say wow. Working with cosmetic formulators in Seoul and Guangzhou, every AUKOO product balances performance with self-expression.

Our matte lipstick collection was designed for real life: waterproof enough for a long day, moisturizing enough for dry winter air, and pigmented enough that one swipe is all you need. The fragrances are layered — top notes that open up, heart notes that stay, and a base that lingers long after you've left the room.

Our Promise

• Long-lasting, waterproof color formula
• Fragrance layered with natural essential oils
• Designed for real life — office, date, weekend, all in one

Brand Founder: WANGSHENG KONG

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