ASLOVE

Our Story

Shengli Chen started ASLOVE in her college dorm room with a simple question: why should feeling beautiful require spending a month's rent? Working part-time at a cosmetics lab to pay tuition, she noticed the same formulas being repackaged under different brand names — some selling for 10x the price.

She built ASLOVE around radical transparency: same quality ingredients, same manufacturing standards, but with a price tag that makes sense. The brand name says it all — as love, beauty shouldn't be conditional.

Every ASLOVE product is dermatologist-tested, cruelty-free, and made with ingredients you can actually pronounce. Our signature matte lipstick became a viral hit when a customer posted her 12-hour wear test — through coffee, lunch, and dinner, it still looked fresh.

Our Promise

• Dermatologist-tested, non-comedogenic formulas
• Moisturizing matte — no cracked, dry lips
• Non-stick cup, long-lasting color that moves with you

Brand Founder: SHENGLI CHEN

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